Mobifusion Inks Deal with Penguin Books

• Posted: Saturday, February 23, 2008
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• Author: pradhana
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• Filed under: India

Mobile media solutions provider Mobifusion announced it will partner with Penguin Books India, Asia's largest English-language publisher, to make a range of Penguin content available via mobile handsets.

Mobifusion will launch the Penguin service with content from three popular spiritual titles -- Jaya Chaliha and Edward Le Joly's The Joy in Loving: A Guide to Daily Living with Mother Teresa, the Dalai Lama's The Path to Tranquility and Renuka Narayanan's The Book of Prayer -- and while the partnership will at first focus on the Indian subscriber population, the firms are planning an international rollout in the months ahead.

“We're excited to partner with the innovators at Mobifusion and engage in interactive communications with the millions of mobile users who are also avid readers,” said Mike Bryan, CEO and President, Penguin Books India.

“At Penguin, we aspire to make great literature in all its forms available to the widest possible audience and this is a very significant step on that journey as we look to build a solid mobile reading community across India,” Genevieve Shore, Penguin Group's Global Digital Director added.

"At Penguin we see mobile technology as a hugely exciting global opportunity, not just as a means of widening access to our content, but also as a way to meet the growing consumer demand for personalized content and services," he added.

“In collaboration with Penguin, we are in position to bring Indian users a wider variety of mobile services, encompassing Penguin's diverse lifestyle categories,” said Prashant Gupta, Managing Director. “Mobile subscribers are demanding more branded, personalized, and localized content from their providers and Mobifusion is committed to actively supporting the needs of the country's users using our patented technologies.”
[FierceWireless/FierceMobileContent]

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