Job Market Good for Marketers, Bad for Media

• Posted: Thursday, February 28, 2008
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• Author: pradhana
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• Filed under: Market Survey, Marketing

If you are in the media business, you might want to consider a job in marketing.

Media jobs reached a 15-year low in December 2007, sinking to 886,900, according to data compliled by Advertising Age. Meanwhile, advertising and marketing services broke a record in November, hitting 769,000 jobs.

Leading the growth of marketing jobs were marketing consultancies, who added more than 14,500 jobs in 2007, almost equal to the 16,900 jobs lost at newspapers.

No longer restricted to simply creating and placing ads, marketers have many new options that go beyond paid media, including digital initiatives, direct marketing, promotions and events, all of which are ripe for consulting to help determine the best strategies.

The two bright spots in the media job market were magazines, which added a meager 400 jobs and Internet media companies, which grew by 9,200. [eMarketer]

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