Forecast: Mobile Social Networking to $29B by 2012

• Posted: Thursday, February 21, 2008
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• Author: pradhana
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• Filed under: Market Survey, Online Services, Social Network

By the end of 2007, the mobile social networking population exceeded 50 million -- roughly 2.3 percent of total global mobile subscribers -- according to a new report issued by market research firm Informa. The study says mobile social networking revenues are surging, generating $1.5 billion in 2006 and more than twice that in 2007.

The research company argues that with only low investments from mobile network operators, the growth in users and community registrations will continue at a CAGR of 30-50%, depending on the type of community and the region. By 2012, there will be between 12.5% penetration of mobile social networks among mobile users globally in the most conservative scenario, approximately 23% in the high growth scenario.

Informa also forecasts that social networking will yield revenues of at least $29 billion by 2012, with growth accelerating to as much as $52 billion depending on mobile network operator policies and user interests. Informa adds that by that time, mobile social networking will penetrate between 12.5 percent and 23 percent of the overall mobile population.

Entertainment community segment revenues will overtake in some regions in 2010, but other community segments — like those focused on productivity, fame and social shopping — are beginning to emerge on mobile platforms, diversifying the offers and attracting different kind of user. [FierceMobileContent]

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