Teens Primed for Mobile Social Networks

• Posted: Monday, January 07, 2008
• |
• Author: pradhana
• |
• Filed under: Internet Users, MySpace, Online Services, Social Network

After-school trend: MySpace, by phone.

More than six in 10 teens have mobile phones, according to a December 2006 study by the Pew Internet & American Life Project titled "Teens and Social Media."

Pew found that nearly three-quarters of teens have desktop-computer access, making them a tech-savvy demographic.

A majority of teen Internet users surveyed visited entertainment and news sites, used instant messaging and watched online video. More than half also used social networking sites.

Access to social networks and cell phones has opened up new channels for today's teens," said Mary Madden, senior research specialist at Pew.

"New technology increases the overall intensity and frequency of their communication with friends, with e-mail being the one glaringly uncool exception in their eyes," Madden said.

Teens are a fast-growing social networking user group. In 2007, 70% used social networks at least once a month. eMarketer projects that number will grow to 84% in 2011.

Read more - eMarketer

• Permalink
• RSS 2.0
• 
• 
• 
• 
•