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Motorola Acquires Music Service Provider Soundbuzz

Motorola announced a definitive agreement to acquire privately held pan-Asian music provider Soundbuzz Pte. Ltd., enabling the handset maker to expand its MOTOMUSIC service beyond China into the India, Southeast Asia, Australia and New Zealand markets.

With well over 90 percent of all digital music content in Asia sold via mobile channels, a level expected to remain in the coming years, Motorola's strength in music delivery will help its carrier customers access this growth opportunity. Financial terms of the deal, which expected to close in the first quarter, were not disclosed.

Singapore-based Soundbuzz's end-to-end, multi-region music delivery platform enables sales and distribution of digital content via over-the-air and broadband connections, complete with subscriber management and content management tools as well as payment, client software and media delivery technologies.

Soundbuzz content partners include Sony BMG, EMI, Warner Music International and Universal Music Group alongside more than 45 independent record labels in Asia, the U.S. and Europe. Soundbuzz also boasts operator deals with Hutchison 3, Motorola, Airtel, SingTel, Optus Zoo, Telstra/BigPond Music, Microsoft (Windows Media Player 10), Creative Technology and Sony BMG.

"We are very pleased to announce this transaction with Soundbuzz. It will provide Motorola with one of the most extensive music libraries in the Asia Pacific region, advance our music and video offerings in Australia and South East Asia, and build on the success of our MOTOMUSIC Services in China," said Bill Werner, senior vice president, future solutions and technology for mobile devices. "We are delighted to welcome Soundbuzz's strong management whose extensive region specific experience in the music and video industries will enhance the strength of our mobile device teams."

"Motorola's dedication to enhancing the digital music experience in Asia complements our own objectives and makes it the ideal partner," said Sudhanshu Sarronwala, CEO of Soundbuzz. "This combination will help us extend our platform and create exciting growth opportunities for Soundbuzz's employees and our partner music labels. Further, our customers will benefit from the technological advancements that we expect to deliver as part of a global leader in mobile communications."

Motorola intends to maintain Soundbuzz's Singapore headquarters, which will be an integral component of Motorola's digital music development strategy in Asia. [FierceMobileContent/PRNewswire]

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