Just How Dominant Is MySpace?

• Posted: Sunday, January 27, 2008
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• Author: pradhana
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• Filed under: Facebook, Internet Users, MySpace, Online Services, Social Network

Facebook might not be such a distant second.

Although Facebook has come on strong in recent months, MySpace averaged more than three-quarters of all US visits in 2007 among the top social networking Web sites, according to Hitwise. The site received 72% of US visits to social networks in December 2007 alone.

Overall visits to a group of 53 leading social network sites were up 4% year over year, and the top sites are becoming a mainstay of many Internet users' routines.

“The continued popularity of social networking activities online will drive the interest of marketers seeking to target influential users to approve and advocate their products and services," said Heather Dougherty, director of research at Hitwise.

Facebook increased its market share of visits to more than 16% in December 2007, from 10.59% in December 2006. The Hitwise data indicated that users still spent more time at MySpace than at other social networking sites in December 2007. Yet time spent there was actually down from the previous December. At the same time, time spent per visitor at Facebook doubled.

Read more - eMarketer

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