Business Gets Social

• Posted: Sunday, January 20, 2008
• |
• Author: pradhana
• |
• Filed under: Digital Content, Internet Advertising, Market Survey, Online Advertising

Old-time sales pros always believed in the importance of face-to-face contact. Now new media is making that contact easier than ever.

Last year was the first time trade shows—referred to as “face-to-face” media by American Business Media (ABM)—surpassed business publications in share of total revenue.
Emphasis on socialization is growing for digital media, including social media such as such as blogs, wikis and social networks.

eMarketer projects that, in 2008, US B2B online advertising spending will increase almost 26%, to $4.4 billion.

"B2B marketing is undergoing tectonic shifts," says Lisa Phillips, eMarketer Senior Analyst and author of the new report, B2B Marketing Online: Business Meets Social Media. "One thing that hasn’t changed, though, is that sales cycles remain long and complicated."

Reaching the ultimate decision-maker is still the key goal, but marketers also need to target researchers, technical advisors and negotiators at every stage of the process.

Read more - eMarketer

• Permalink
• RSS 2.0
• 
• 
• 
• 
•