Boomers Still a Powerful Market Force

• Posted: Saturday, January 19, 2008
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• Author: pradhana
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• Filed under: Broadband, Market Survey

Baby boomers are the largest demographic segment of the population today, according to JWT BOOM-BoomerEyes/C&R Research study data released in January 2008.

The companies found that 78 million boomers spend about $2 trillion annually.

"The fastest-growing segment of the population over the next five years is the 60-to-64 cohort comprised of the leading-edge boomers," said Lori Bitter, president of JWT BOOM. "The number of people aged 50 to 64 will increase by 8.1 million, while the number of 30- to 44-year-olds will actually shrink to 2.7 million."

The demographic group keeps busy online. Nearly all boomers surveyed said they used e-mail. About seven in 10 said they shopped online. Nearly three-fourths said they looked for health-related information.

About half of all boomers surveyed said they played online games and downloaded pictures.

While nearly one-third of boomers said they visited online communities, only one-tenth of boomers said they had ever blogged. [eMarketer]

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