Asia-Pacific B2C E-Commerce Awakens

• Posted: Friday, January 18, 2008
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• Author: pradhana
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• Filed under: Market Survey, Online Services

Japan and South Korea rule, but not for much longer.

In 2006, B2C e-commerce sales for the five major markets in the Asia-Pacific region totaled only $59.1 billion, and Japan accounted for a tiger’s share of the sales.

But things are changing.

eMarketer forecasts that B2C e-commerce sales in the region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011.

"Japan was the largest market in the region, by far, with a 62.3% share of online sales in 2006," says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Asia-Pacific B2C E-Commerce: Focus on China and India. "But by 2011, Japan and South Korea, the region’s other mature market, will both lose share to two up-and-coming online markets—China and India."

Both China and India are growing rapidly, but they are far from reaching their vast potential.
"A number of hurdles, common to both countries, must be cleared to ensure sustainable long-term growth," says Grau.

“Immature online payment systems, poor delivery networks and distrust between buyers and sellers, to name just a few.”

According to a China Internet Network Information Center survey, the top reason that Internet users in China do not buy online is uncertainty about the security of the online shopping process.

Read more - eMarketer

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