UK Leads Digital Race in Europe

• Posted: Tuesday, December 25, 2007
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• Author: pradhana
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• Filed under: Broadband, Digital Content, Market Survey

By Karin von Abrams, Senior Analyst

The latest report from Britain's Office of Communications shows the UK to be well ahead of most other European countries in its use of digital media. The "International Communications Market" report, designed in part to provide international comparisons for the UK's digital progress, also covers France, Germany, Italy, the United States, Canada and Japan.

Despite noteworthy levels of broadband penetration in Britain, take-up is still rising. At the end of 2006, more than half of all households had high-speed connections, according to Ofcom.

The Ofcom data agree closely with eMarketer's estimates for 2007 and puts the UK ahead of the US for the first time. The UK also has a relatively high number of broadband connections per head; only Canada outranks Britain by this measure.

The UK can boast of other successes. By the start of 2007, more than three-quarters (76%) of UK TV households were receiving digital TV services. This is higher than in any of the other countries surveyed and more than double the percentage of homes in Germany, for example.

Ofcom also found that UK adults spent more time on social networking sites than other Europeans polled. Two in five UK adults regularly log on to these sites, clocking up an average of 23 visits and 5.3 hours each month.

Read more - eMarketer

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