Newspaper Site Readers Spread the Word
The well-informed make great evangelists.
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October.
"There are billions of conversations every day, and newspapers and their Web sites are a powerful catalyst to word of mouth interactions," said Ed Keller, CEO of the Keller Fay Group and co-author of The Influentials.
Newspaper Web site visitors who were surveyed were also more apt to believe their newspaper Web sites had credible advertising, compared with users of non-newspaper Web sites.
Credibility is also a concern among those who get their news mainly from the Internet. Internet users who got their news mainly from the Web had unfavorable views of national newspapers in particular, according to a study by the Pew Research Center for the People and the Press.
Read more - eMarketer
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