German Online Advertising Gets Rolling

• Posted: Friday, December 28, 2007
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• Author: pradhana
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• Filed under: Ad Spending, Broadband

Achtung!

Up to this point, the United Kingdom has outperformed Germany online.

Among European countries, Britain leads in Internet penetration, online advertising spending and e-commerce revenues. But German Internet activity is increasing.

In 2007, eMarketer projects that German online ad spending will reach €2.4 billion ($3.29 billion) and that growth will continue at double-digit rates, taking online spending to €3.5 billion ($4.48 billion) in 2010.

"Until recently, economic complications and a degree of conservatism have hindered the development of German online advertising," says Karin von Abrams, eMarketer Senior Analyst and author of the new report, Germany Online Advertising. "Between now and 2012, an expanding broadband infrastructure, vibrant e-commerce sector, active online population and recovering economy should help Germany consolidate its position as the most influential online power on the Continent."

Of course, Germany has a long way to go before contesting the UK.

According to data from PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, the UK will continue to dominate spending, at least in the short term.

Read more - eMarketer

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