ICT and Internet Business is an Independent Blog Focusing on ICT and Internet Business, eBusiness, Digital Media, Online Advertising, Internet Marketing, Mobile and Wireless, etc.
Older Post
Newer Post

Bytemobile Offers Carriers New Mobile Advertising Inventory Channel

Bytemobile, Inc., today announced the general availability of its Unison Advertising Module (UAM), which enables operators to serve targeted ads in off-portal web pages on virtually all mobile devices. As a result, carriers can quickly create new ad revenue streams to complement data revenues and subsidize the cost of data delivery.

UAM is part of the latest release of Bytemobile's Unison Multi-Service Platform. It is fully integrated with Unison Web Fidelity Service (WFS), which provides intelligent content adaptation for open internet browsing on mass-market handsets, feature phones and smartphones. Inserting ads via the Web Fidelity Module, operators can monetize subscribers' off-portal experience, in addition to on-portal traffic, and potentially generate a multiple of their data revenues through a new ad inventory channel.

"In an increasingly competitive environment, where mobile convergence is changing the landscape, we are helping our customers to drive data plan adoption, deliver new and richer data services, and now sell advertising on the open Web," said Adrian Hall, vice president of Marketing and Business Development at Bytemobile.

"Mobile ads are proving highly effective for several reasons: the one-to-one personalization of the mobile device, its proximity to the point of sale, the value of subscriber data in ad targeting, and consumer receptivity to advertising in exchange for content. This is clearly the direction of the mobile Internet," he added.

According to ABI Research (April 2007), total spending by mobile advertisers worldwide will grow from approximately $3 billion in 2007 to $19 billion in 2011. A November 2006 research study sponsored by Amobee Media Systems found that mobile consumers chose ad-sponsored over pay-for-download video by 50 to 1 and that mobile ad revenues could total up to four times the equivalent download value.

In another study conducted by Harris Interactive and Enpocket in October 2006, 78% of respondents claimed that they would accept mobile internet advertising if it were targeted and relevant to their interests. [WirelessIQ]

0 people have left comments

Commentors on this Post-