Online Advertising on a Rocket Ride

• Posted: Thursday, November 08, 2007
• |
• Author: pradhana
• |
• Filed under: Internet Advertising, Market Survey, Online Advertising

The numbers are soaring.

Choose an adjective: Epochal. Momentous. Historic. Whatever the label, US online advertising spending is entering a new era.

eMarketer projects that US online advertising will more than double as a percentage of total media, rising from only a 6% share of total media in 2006, to slightly more than a 12% share in 2010.

In roughly the same period, online spending will nearly triple, rising from $16.9 billion in 2006 to $42 billion in 2011.

According to David Hallerman, eMarketer Senior Analyst and author of the new report US Advertising Spending, these four milestones mark the change:

“First, US Internet ad spending surpassed $5 billion in Q2 2007, the largest sum recorded in any quarter according to research from the Interactive Advertising Bureau and PricewaterhouseCoopers.”

eMarketer projections suggest that, in Q4 this year, spending will leap past the $6 billion mark.

“Second, while 69 of the 100 largest US advertisers put smaller budget shares into four traditional media—television, radio, newspapers and magazines—in 2006 than the previous year, 70 of the same group put larger shares into Internet advertising.”

Furthermore, 58 did both—decreased their traditional spending share and increased the Internet share.

Read more

• Permalink
• RSS 2.0
• 
• 
• 
• 
•