Broadband Marketers Pitch Value-Add
Music and gaming services are the new HBO and Showtime.
Everything besides plain vanilla Internet access, such as IP telephony, online gaming and IPTV, is known as broadband value-added services (BVAS). That acronym has the full attention of broadband marketers, as they look beyond commoditized high-speed Internet access to more profitable premium services.
Measuring services across both business and consumer broadband lines, Point Topic estimates that BVAS generated revenues totaling $37 billion worldwide in 2006.
In percentage terms, business BVAS is contributing a higher proportion to total broadband revenues than consumer BVAS.
In business BVAS, security services, IP-VPNs, software-on-demand services and VoIP were the four leading revenue-earners. For example, Point Topic estimates that additional revenue from security services exceeded $9 billion at the end of 2006.
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