Men Dominate Online Sports Audiences
The Y-chromosome crowd loves competition.
Marketing to sports fans has traditionally been a way to reach a mainly male audience. No football game would be complete without a pitch for men's razors and deodorant.
Men are well represented in online sports audiences. MLB.com’s online media kit says that 73% of its portal registrants are male. Nearly six in 10 visitors to sports Web sites in August 2007 were male, according to Nielsen//NetRatings.
"This is in line with how people perceive sports audiences," said Paul Verna, senior analyst at eMarketer. "Other studies have skewed even more heavily toward male audiences."
US online video viewership of sports programming skews even more male, by factors of 3 and 2.5, respectively, according to separate studies by Frank N. Magid Associates and Piper Jaffray, both from February 2007.
Read more
- Copyright © 2008-2011 ICT & Internet Business. All Rights Reserved. Powered by Blogger
- Back To Top
- Log in
- Blogger
- Home
Recent Comments-