The State of the Digital Home

• Posted: Sunday, July 15, 2007
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• Author: pradhana
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• Filed under: Digital Home

Convergence will bring new opportunities to the consumer electronics (CE) marketplace, probably.

Although convergence is on the horizon, it hasn't arrived yet and no one is certain what will happen when it does. One thing is certain, however: The Internet is now indispensable both for consumers and the CE industry.

"The world is going digital at a dizzying rate," says Lisa Phillips, eMarketer Senior Analyst and the author of the new report, Consumer Electronics Online: Converged or Confused? "New products, falling prices and increased capabilities have made the global CE market almost impervious to economic ups and downs."

In-Stat projects strong CE sales for several years to come.

Total global shipments are projected to grow from 2.1 billion units in 2006 to three billion in 2010, with Europe, the Asia-Pacific region and the "rest of world" region leading the growth.

"The digital home is the next frontier, the next huge opportunity for the CE industry," says Ms. Phillips. "But today if you say 'digital home,' most US adults will answer 'too expensive' or 'too hard to set up.' At the same time, many of them wish they could integrate and control the various electronic devices already in their homes."

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