A Billion Internet Video Consumers

• Posted: Saturday, July 14, 2007
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• Author: pradhana
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• Filed under: Broadband, You Tube

Nearly a billion consumers worldwide will watch Internet video by 2012, up from roughly 300 million today, according to ABI Research's "Broadband Video and Internet TV" report.

Michael Wolf of ABI said, "Who pays for video online will largely be determined by who foots the bill through existing models. For broadcast television, including primetime TV content, we anticipate that ad support will be the primary engine of monetization as this content moves online. Movie content new to the home video window will be largely consumer pay-supported.

"User-generated content will be ad-supported, as sites such as YouTube and social networking sites make increasing use of content produced by their own online users as a way to drastically increase their inventory of premium advertising opportunities," Mr. Wolf continued. "We believe that pay-video adoption will grow through sites such as iTunes where consumer hardware platforms create end-to-end user experiences that enable easy access to premium video." [eMarketer]

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