Video Networks Fuel Out-of-Home Ad Growth

• Posted: Thursday, May 10, 2007
• |
• Author: pradhana
• |
• Filed under: Ad Spending, Advertising, Internet Advertising, Online Advertising

Video ads move outside the home.

If you think you've been seeing more ad-plastered plasma screens in malls and subway stops, you're right.

Spending on alternative out-of-home media, which includes video networks and digital billboards, grew 27% to $1.69 billion in 2006, according to PQ Media's "Alternative Out-of-Home Media Forecast 2007-2011."

Patrick Quinn of PQ Media said, "Ironically, the trends impeding traditional media — consumer fragmentation and control, advertising accountability and the emergence of digital technology — are the very catalysts stimulating the tremendous growth in alternative out-of-home advertising. Unlike its mass media peers, alternative out-of-home advertising is impervious to channel or Web surfing and is immune to audience fragmentation."

US out-of-home ad revenues overall rose to $6.8 billion in 2006, up from $6.3 billion in 2005, according to the Outdoor Advertising Association of America (OAAA). PQ Media put the 2006 out-of-home ad spending total at just over $7 billion.

Read more

• Permalink
• RSS 2.0
• 
• 
• 
• 
•