Carriers Adding Mobile TV Worldwide
Fierce competition and customer churn worry mobile carriers worldwide, according to an Infonetics Research study called "Service Provider Plans for Next Gen Mobile and Wireless Broadband."
Almost two-thirds of mobile service providers in North America, Europe and the Asia-Pacific region said that competition and customer retention are their biggest concerns. Most carriers are adding new services to keep customers happy, instead of battling it out in a price war.
Three-fourths of carriers plan to offer mobile video and TV by 2008, doubling the number of those that offer it now. Over half plan to use a content aggregator for mobile video by 2008, up from 43% that do so now.
Study respondents expect the added services to pay off, with revenues from next-gen mobile services up 121% on average by 2008.
Richard Webb of Infonetics described mobile video's potential and pitfalls.
"Beyond basic voice and access services," said Mr. Webb, "mobile and wireless operators are focusing on increasingly popular mobile TV and interactive video services like chat and blogging. Video-based services represent a golden opportunity for operators to diversify their offerings and boost ARPU, but new media services present business model issues as well as technical challenges like streaming and download capabilities." [eMarketer]
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