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Broadband Zooms Around the World

Global broadband expansion is moving millions into the fast lane.

With the United States and China the two largest broadband markets in the world — with 54.6 million and 46.6 million broadband households, respectively — there were approximately 250 million broadband households worldwide at the end of 2006.

Yet sheer numbers do not paint the complete picture of global broadband development.

"Countries such as South Korea, Japan and, to a lesser extent, the United States are entering a new phase of broadband development," says Ben Macklin, eMarketer senior analyst and the author of the new Broadband Worldwide: 2005-2011 report. "The market is moving from the high-speed Internet to the very-high-speed Internet."

The process is well underway in South Korea and Japan, where broadband users are trading up from DSL (digital subscriber line) to higher-bandwidth technologies such as optical fiber.

Earlier in the decade, Japan instigated a policy to roll out optical fiber to homes across the country, and in 2006 there are approximately 7.5 million fiber-to-the-home (FTTH) subscribers, the greatest number of FTTH subscribers in the world.

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