Online to Surpass Outdoor

• Posted: Tuesday, October 10, 2006
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• Author: pradhana
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• Filed under: Internet Advertising, Market Survey, Online Advertising

Internet advertising is growing worldwide.


The latest "Advertising Expenditure Forecast," published by ZenithOptimedia, predicts that Internet advertising will take more than 10% of all ad expenditure in two markets this year: in the UK, where it will account for 12.9% of total expenditures, and Sweden, where it will take 10.5%.

This will be the first time that Internet advertising has enjoyed a double-digit share anywhere in the world.

By 2008, ZenithOptimedia expects six other online ad markets to crack the double-digit market share barrier: Australia, Israel, Japan, Norway, South Korea and Taiwan.

As a result of this robust growth, the firm has upgraded its worldwide Internet advertising forecast, and now expects expenditures to grow 84% between 2005 and 2008.

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